Action plan for improving service quality of Shin Satellite Public Company Limited

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Action plan for improving service quality of Shin Satellite Public Company Limited

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Title: Action plan for improving service quality of Shin Satellite Public Company Limited
Author: Pattanapanittamrong, Nitsana
Description: Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Advisor), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Dr.Chanchai Bunchapattanasakda (Committee).In the current circumstance that the geosynchronous orbit is filled up with many communication satellites being prompt to serve commercially demand in satellite communications, the competition of the satellite service industry is anticipated to be highly increased and difficult. For that reason, this research study aimed to identify factors and guidance for improving service quality of Shin Satellite Public Company Limited in terms of how frequency of problems customers face on satellite utilizations could be reduced and how to respond the customers’ requirements on satellite services with satisfactory. This study was conducted with qualitative research method by documents review and semi-structured interviews. The finding of this research project was gathered from the combination of the best practices of satellite operator leaders including PamAmSat, Intelsat, and Eutelsat, and the opinions and suggestions from different views of Shin Satellite’s management officers and satellite users. The study results were discussed and analyzed for Shin Satellite technical service quality improvement. Some parts of the result can be applied inductively to be advantageous for other satellite operators in the satellite service industry.Shinawatra University,School of Management.
URI: http://hdl.handle.net/123456789/2392
Subject: Shin Satellite Public Company; Service industries; Service industries Management; Quality control
Date: 2015-05-27

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