A feasibility study of launching car wash business in Bangkok

Login |

A feasibility study of launching car wash business in Bangkok

Show full item record

Title: A feasibility study of launching car wash business in Bangkok
Author: Jirachaisingh, Warun
Description: Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Dr.Chanchai Bunchapattanasakda (Advisor), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Asst. Prof. Dr. John Walsh (Committee).The purpose of this study was to identify the direction of market opportunity for car wash business in Bangkok and provide database and information for entrepreneurs who are interested in this business can make a decision on investing in launching car wash business based on customers’ need not just financially but also in other aspects of management as well. The study investigated the significance of the relationship between demographic factors, marketing mix factors and factors that influence decision making on using car wash service in Bangkok. We employed descriptive statistics to analyze demographic data and One-Way ANOVA methods was used to test the hypotheses. The findings indicated that 86.8 percent of the respondents are regularly using car wash service. Their most convenient time is in the evenings during the weekends. Majority of them select the service with service charge 100 to 200 baht per time. They prefer to subscribe to the car wash service membership less than 2,000 baht. Top three priorities when they are choosing to be membership with car wash service operators were location, reliability and cleanness. The groups also stated that quality of the wash, safety, scratch protection, and satisfaction with the works are very important decision making factors that they concern when using car wash service. Finally, the group recommended that car wash service should charge the reasonable price, have good and friendly employees and do not waste the customers’ time. It should have a delivery service and have guarantee policies not only the quality of the wash matters but also the safety and properties inside the car. It should have additional services such as the waiting room, coffee club, bookstore, beauty shop for customers to use when they are waiting for their cars cleaned. Regarding financial analysis, we found that the investment will be returned within 3 years and IRR (Internal rate of return) for this project is 17.54% based on the assumption that the initial investment is estimated at 1,500,000 baht.Shinawatra University,School of Management.
URI: http://hdl.handle.net/123456789/2391
Subject: Car wash industry Management; Car wash industry Thailand; Car washes; Customer satisfaction
Date: 2015-05-27

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show full item record