Using cultural characteristics to understand employees' communication of firm a in Bangkok

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Using cultural characteristics to understand employees' communication of firm a in Bangkok

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Title: Using cultural characteristics to understand employees' communication of firm a in Bangkok
Author: Kookiettisak, Rungthip
Description: Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Advisor), Dr.Chanchai Bunchapattanasakda (Committee), Asst. Prof. Dr.John Walsh (CommitteeNowadays employees, all over the world, both from national or multinational companies, frequently leave their jobs and seek new jobs, why? The communication is a part for daily life between national and multinational companies. Thus, some companies are facing with a lack of communication in organization and how to create communication culture. As a result, high employee turnover rate is also a big problem to the companies; perhaps it comes from bad communication between executive levels and bottom up or between managers and subordinates as well. The companies with a high turnover rate suffer from many problems such as high costs of recruitment and training, shortage of skill sets, shortage of trained and experienced employees, loss of productivity, and possible loss of trade secrets or business strategy. Thus lack of good communication can kill companies and can not achieve the goals. The purpose of this study was to measure the attitude of employees’ of a private firm on critical dimensions of culture that consistently correlates to business outcome, particularly what influence employees to communication freedom This study utilized quantitative research methods to investigate significant reasons behind working culture about communication in organization. A questionnaire was used to collect data from three hundred of employees who are working in firm a. The study applied four hypotheses to investigate the significance of the relationship between independent variables (influencing factors) and understanding employees’ communication of firm a in Bangkok. The study analyzed data variables through descriptive statistics for demographic factors, and also used One-Way ANOVA, and Crosstabs methods to test the hypotheses. The findings of this study indicate that demographic factors such as gender, age, marital status, education background, education background (graduated field), job position, division, job experience, have a great significance on working culture such as understanding employees’ communication. The outcome of this study should assist the business decision makers to understand (a) the factors behind lack of communication, (b) the consequence of create a communication culture in organization, and (c) how to reduce the employee turnover rate within their organization.Shinawatra University, School of Management.
URI: http://hdl.handle.net/123456789/2390
Subject: Collectivism; Conflict management; Communication; Uncertainty; Culture
Date: 2015-05-27

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